The Pearl Story

For over 65 years, Pearl Insurance has been committed to delivering personalized insurance solutions with a focus on people. We continue to prioritize innovation, integrity, and exceptional service for every client, every day.

Focused on people, delivering on promises—since 1954.

Starting with our founder, Jack Pearl, Pearl Insurance began as a humble company and has since evolved into a subsidiary of Risk Strategies/One80 Intermediaries in 2022, reflecting our journey from a visionary idea to a tangible reality.

Today, while benefiting from the resources and expertise of a larger company and under the guidance of our exceptional leadership team, Pearl Insurance stays true to its core values by placing the specific needs of our clients at the forefront. We remain committed to providing attentive and personalized service, ensuring that our clients receive the utmost care and attention in every aspect of their insurance experience.

Our Mission

We pride ourselves on earning customer and employee loyalty by:

Working hard, Working smart, and Working together
to ever grow our world-class products and provide superior professional and personal service.

Our Vision

People. Promises. Performance.

We aim to be the premier and trusted partner of choice, providing innovative insurance solutions.

Our Values

We Value People
We trust and respect each other
We provide coaching and feedback

We Act with Integrity
We do the right thing, even when it's hard

We Value Innovation
We are technically savvy
We challenge the status quo
We take calculated risks

We Work as One Team
We build better together

We Strive for Excellence
We have a passion for action and results

Our Journey

The year was 1954. Our founder, Jack Pearl, had recently graduated from Bradley University in Peoria, IL. He dreamed of building an organization that could make a difference for people when they needed it most. Before long, he decided selling insurance could transform his vision into reality.

In the early days, the company only consisted of Jack and one part-time office assistant. They worked out of a small room in the First National Bank building in Peoria. One of his most creative and successful marketing initiatives took place each winter, when he’d drive his truck down country roads and put a flyer with his face on it in every mailbox he passed. Then, after the season’s first big snow, he’d retrace his route and knock on the door of each farmhouse he’d visited.

This method of advertising interjected a human element that prospects found irresistible, allowing Jack to build genuine relationships with folks who would eventually become loyal customers. Over time, thanks to some good old-fashioned grit and ingenuity, Jack transformed the company from its humble beginnings until it grew to become one of the top brokers in the United States.

Since our founding, we’ve seen many different changes, but our commitment to our clients and quality customer service has always been our number one focus. Our senior leadership continues to work tirelessly on finding new ways to enhance value for clients and continue growth. That’s why the team decided to become part of a larger organization—one with a significant portfolio of specialized products, services, and distribution—in 2022.

Today, as a subsidiary of One80 Intermediaries, Pearl Insurance is a trusted platform driving One80’s growth in the affinity and program management market. With our esteemed brand, expertise, and leadership team intact, we continue to prioritize value-added products and services that strengthen relationships between broker partners and agents. As part of this strategic partnership, we bring enhanced stability, expanded offerings, and a commitment to meeting evolving client and market needs.

We take pride in our company’s rich history, but we believe that the most exciting chapters are yet to be written. Our dedication to innovation and client-centric solutions sets the stage for even more remarkable stories ahead.

Our Milestones

1954
Company founded by Jack Pearl
1957
Developed our first partnership with CNA (we're still doing business with them today!)
1957
Expanded our product line to lawyers
1967
Opened our main Peoria Heights headquarters
1979
Expanded our product line to real estate professionals
1985
Gary Pearl joined the company
1998
Gary Pearl became CEO
1999
Jack Pearl received the Professional Insurance Marketing Association (PIMA) Legend Award
2005
Partnered with Carroll Holdings Inc. to Form Pearl Carroll & Associates
2008
Expanded our product line to engineers
2011
Expanded our product line to accountants
2012
Expanded our product line to automotive service vendors
2018
Changed our name to Pearl Insurance
2022
Joined the Risk Strategies/One80 Intermediaries family of companies